USS 04

Your Complete Guide To Navigating The HDB Sector

Introducing the BRAND NEW Ultimate Segment Specialisation 4: HDB Resale Mastery!

Did you know there’s a special technique to selling and buying HDB flats in the current market?

Do you know how to reinvest sales proceeds of your HDB flat into more profitable properties?

Do you want to learn how you can earn more than $20k per customer?

While most agents are focusing on newer HDB flat transactions, are there any possible ways to transact older HDB flats?

Featuring KEO Eugene Lim’s expertise on complex financial calculations, this is a power-packed training you simply cannot miss!

Furthermore, let Mike Poon show you how to target the different categories of HDB flat ages: 5 years, 15 years, and 60 years. With his guidance, you can achieve breakthroughs in your sales in 2020! Mike will also show you how to map out a sales plan for your HDB clients and win over their trust and business.

There will also be real-life case studies revealed during the session to help you understand how to handle tricky transactions!

Master Your Complete Guide To Navigating The HDB Sector!

Training takeaways

  • Get clever techniques and "trade secrets" to circumvent issues in handling HDB sales
  • Find out where you can find the most profitable HDBs to sell
  • Update your HDB knowledge with the latest policies, financial calculations, and practical applications
  • Learn how you can successfully close deals by analysing real life case studies

Mike Poon

Group Division Director

CEA License: R030137C

Mike is a pace-setter and a trailblazer. Since joining the real estate industry in 2004, Mike had successfully transacted over 300 properties, including several record-breaking HDB transactions at that time. Specialising in the HDB Resale market, Mike had made several media headlines by becoming the first person to break the $500,000 mark and $600,000 mark in the HDB Resale Market. Participants can expect to pick up some record-breaking tips from his teachings.


Eugene Lim

Key Executive Officer

CEA License: R027532A

As ERA’s Key Executive Officer (KEO), Eugene Lim understands the inner workings of the industry. He has over two decades of experience, having spent many years working with prominent property developers such as DBS Land and Capitaland. With his vast knowledge of economic trends and insights, Eugene is a sought-after real estate opinion leader. The media frequently seek his professional views on current issues in the property market.

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Testimonial of Attendees

Gotten lots of new and interesting tips from the training!

Rachel Chew

Both Eugene and Mike are great trainers! I have completed Day 1 and am looking forward to Day 2 of fun, out-of-this-box, energetic training course!

Kenneth Lim

Fierce yet serious . Get participants in questions and answers . Good Trainer . 👍

Doris Goh

Using creative ways to teach effectively. Learnt a lot from his course. Able to keep his audiences 100% focus to his teaching, not easy. Keep up the good work.

Christine Lim LK


ERA is the Agency of Choice for both agents and consumers. Through our cutting edge technology and constantly evolving Ultimate Agent Training, we have maintained our position as a forerunner of the real estate industry, in service excellence, professional ethics, and client satisfaction.